Frequently Asked Questions

How Are The Exhibitors Chosen?

The selection committee will meet in early April to choose the exhibitors. We are aiming for a balanced exhibition selecting, high quality, original work, that spans many different media, styles and subjects.

Why Cant I Sell Giclee (Inkjet) Reproductions?

We want Brighton Art Fair to have and maintain a reputation for selling the best quality original artwork. We are very supportive of original printmaking and exhibit many printmakers / printmaking studios. We feel that in the long term, exhibiting and selling reproductions undermines the event as a high quality national art fair, and in the short term confuses the public about what is and what is not an original print.

Is There A Commission Change On Sales?

No commission is charged on cash and cheque sales. (5% commission is charged on credit card sales to cover administration costs and credit card charges – taken from the selling price.)

How do I ﬁx pictures to the walls?

The best method is to screw stubby screws directly into the board. Frames can be hung either using mirror plates or picture wire. Do not use hammer and nails because it runs the risk of damaging work on the other side of the partitions, also nails may pivot like a seesaw and your work could end up on the ﬂoor.

What Marketing Will Be Undertaken?

We haven't ﬁnalised the marketing campaign for the Brighton Art Fair 2009, but the BAF 2008 campaign included:

120000 leaﬂets distributed to relevant venues throughout Brighton, London, Kent, Surrey and Sussex, door to door delivery in Brighton and Hove, on-street distribution for the week before the fair.
Piggyback mailings with connected organisations.
High-proﬁle street banners at strategic positions in Brighton and Hove – such as the street down from the station (Queens Road), the seafront and the main entrances to the city.
Posters throughout Brighton and Hove.
2for1 tickets distributed through complementary organisations and through participating artists.
Adverts in national and local arts magazines and newspapers.
Websites and links.
PR campaign hitting national and local media.
Direct mail campaign to arts professionals, arts buyers and the local great and good.
Media sponsors heavily promoting the fair locally.

Will Brighton Art Fair Work for me?

Whilst many artists find Brighton Art Fair a useful tool to promote and sell their work, Brighton Art Fair doesn't work for everyone, we can't guarantee sales and a few artists don't sell at all. Brighton Art Fair has a good track record of bringing in art buyers, mostly in the price range £100 - £1000, we estimate that about £500000 of sales and commissions in total come from the fair each year. It is important to have a good idea of what you want to get from the fair, prepare properly for the fair and participate fully in the marketing campaign to make the visitors and galleries come to look at your work in particular.